Reza 360 https://reza360.com/ 360 Photography Wed, 21 Sep 2022 16:23:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 https://reza360.com/wp-content/uploads/2022/09/360logo-100x100.png Reza 360 https://reza360.com/ 32 32 Panoramic Photos https://reza360.com/panoramic-photos/ Fri, 09 Sep 2022 01:47:48 +0000 https://reza360.com/?p=815 WHAT IS PANORAMIC PHOTOGRAPHY? A panoramic photo is an image that covers a very large field of vision and offers a view that is much wider than it is high (or vice versa). For a really striking effect, the viewing field should be greater than human vision (140°). HOW CAN YOU DO IT? Traditionally, panoramic […]

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WHAT IS PANORAMIC PHOTOGRAPHY?

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A panoramic photo is an image that covers a very large field of vision and offers a view that is much wider than it is high (or vice versa). For a really striking effect, the viewing field should be greater than human vision (140°).

HOW CAN YOU DO IT?

Traditionally, panoramic pictures are created by assembling many photos together.

The technique consists of taking a series of horizontal, overlapping shots, and then putting them together during post-processing.

There are many free and paid software programs to help you do so.

They work very well and can correct most lighting and parallax issues (differences between corresponding perspectives, which makes the juxtaposition of photos difficult).

Types of panoramic photography

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]]> Objective & Kpi in Digital Marketing https://reza360.com/objective-kpi-in-digital-marketing-2/ Fri, 09 Sep 2022 00:08:07 +0000 https://reza360.com/?p=779 Objective & Kpi in Digital Marketing What is? Objective Goals set by a business when promoting its products or services to potential customers, which should be achieved within a given timeframe. What is? KPI A measurable value that shows how a business is achieving their objectives Clicks – where are these important?: Traffic to site  […]

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Objective & Kpi in Digital Marketing

What is?

Objective

Goals set by a business when promoting its products or services to potential customers, which should be achieved within a given timeframe.

What is?

KPI

A measurable value that shows how a business is achieving their objectives

Clicks – where are these important?:

  • Traffic to site 
  • Awareness
  • Branding

Leads – where are these important?:

  • Branding
  • Scale
  • Sales

Sales – where are these important?:

  • Everywhere 
  • Revenue 
  • Profit 
  • Increasing margins
KPIs for four common objectives
  • Impressions
  • Reach
  • Traffic
  • Engagement
  • Impressions 
  • Frequency 
  • Reach 
  • Ad Recall 
  • Engagement
  • ROI / ROAS 
  • Conversion rate 
  • Keywords 
  • Bounce rate
  • Lifetime Value (LTV)
  • Conversion rate
  • Frequency 
  • Engagement 
  • Segments

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]]> Digital Marketing 101 https://reza360.com/digital-marketing-101/ https://reza360.com/digital-marketing-101/#comments Thu, 08 Sep 2022 16:24:02 +0000 https://reza360.com/?p=658 Digital Marketing 101 What is? DIGITAL MARKETING The promotion of products and services  using electronic means. (Wikipedia) For every traditional marketing channel, there are multiple digital equivalents. The history of marketing in relation to Digital (Wikipedia, 2019), (History Cooperative 2019) In 1840, the first advertising agency was set up in Philadelphia, with print (newspapers, magazines)  […]

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Digital Marketing 101

What is?

DIGITAL MARKETING

The promotion of products and services  using electronic means.
(Wikipedia)

For every traditional marketing channel, there are multiple digital equivalents.

The history of marketing in relation to Digital (Wikipedia, 2019), (History Cooperative 2019)

  • In 1840, the first advertising agency was set up in Philadelphia, with print (newspapers, magazines) 
  •  Radio came out in the 1920s, creating a big shift in marketing due to the different formats.
  • Then TV came along in the 1950s.
  • 1980’s saw the launch of cable. Channels like MTV, Shopping Network changed strategies and spend completely, as instead of advertising being forced onto people, they were actually tuning into it.
  • In the 1990’s what was first called the WorldWideWeb was launched.
  • In 1998, the first content was sold to mobile phones – ringtones. Google also launched their search engine in this year, initially without paid advertising. 
  • Two years later, Google started monetizing their search engine with “Adwords”, now called “Google Ads”. They started with 250 advertisers and now have millions. 
  • 2006 saw the launch of Twitter, a very different social media platform to the Facebook giant which went live in 2004. 
  • In 2007, Facebook started monetizing their platform. They had around 20 million monthly active users at the time, an increase of 1900% since their launch in 2004. 
  • Google launched the Play Store in 2008, introducing downloadable apps to millions of people.
  • In 2016, Pokemon Go introduced augmented reality on mobile, on a huge scale. 
Today, looking at the period in which marketing has existed, Digital is still very young and rapidly changing. New platforms, targeting options and tech are introduced all the time and each time they have the potential to change what digital marketing is.

DIGITAL MARKETING IS CONSTANTLY CHANGING

Marketing platforms come and go features change, new metrics are introduced, and good performance is not a given It is critical to get the basic right a good product/service that is competitively priced, a strong
website built with the target customer in mind, outstanding customer service and more.

DIGITAL MARKETING PLATFORMS

“Spaces” where digital marketing takes place

SOCIAL MEDIA

Websites and applications that enable people to create and
share content and/or to communicate with others.

Youtube, Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, Tumblr

Common Digital Marketing Acronyms

ROAS – return on ad spend

ROI – return on investment

CTR – click through rate

CPA – cost per acquisition

CPL – cost per lead

CPI – cost per install

PPC – pay per click

CPC – cost per click

 

CPM – cost per 1000 impressions 

CPV – cost per view

SEO – search engine optimization

CRM – customer relationship management

CMS – content management system

SEM – search engine marketing

CTA – call to action

Common Terms:

Device What you are using when performing an action. E.g. mobile, desktop, tablet.

Organic Traffic to your site that you have not paid for. i.e. not through paid media

Channel Where you are going to be advertising. E.g. Facebook, Google Search, etc

Ad fatigue An ad that has been seen so many times it is no longer noticed

Frequency/Impression cap The amount of times your audience sees an ad

Metric Different indicators you can manage performance against

Segments Customers or info grouped together based on different criteria

Reach Describing the number of people who see your ad

Algorithm 10 The method in which channels determine when/how to show your ad/content

Traffic Visits to a website / physical location

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