Objective & Kpi in Digital Marketing

What is?

Objective

Goals set by a business when promoting its products or services to potential customers, which should be achieved within a given timeframe.

What is?

KPI

A measurable value that shows how a business is achieving their objectives

Clicks – where are these important?:

  • Traffic to site 
  • Awareness
  • Branding

Leads – where are these important?:

  • Branding
  • Scale
  • Sales

Sales – where are these important?:

  • Everywhere 
  • Revenue 
  • Profit 
  • Increasing margins
KPIs for four common objectives
  • Impressions
  • Reach
  • Traffic
  • Engagement
  • Impressions 
  • Frequency 
  • Reach 
  • Ad Recall 
  • Engagement
  • ROI / ROAS 
  • Conversion rate 
  • Keywords 
  • Bounce rate
  • Lifetime Value (LTV)
  • Conversion rate
  • Frequency 
  • Engagement 
  • Segments
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